VIDEOGAMES TELL PICTURE SHOW’S NEXT STORYMonday, October 20, 2008 :
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PICTURE SHOW ROLLS ALONGSunday, July 8, 2007 :
GLOBE WINNERS BROLIN, CASSIDY ROLL WITH DIR'S 'PICTURE SHOW'Thursday, March 15, 2007 :
'AMERICAN STANDARDS' HONORED WITH DGA SPECIAL SCREENINGMonday, February 12, 2007 :
PICTURE SHOW TAKES ON 'PUBLIC'Saturday, February 10, 2007 :
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VIDEOGAMES TELL PICTURE SHOW’S NEXT STORY
Monday, October 20, 2008
Picture Show Entertainment is in negotiations to collaborate with vid game producers to create tie-ins and multi-purpose content.
Warner Bros billion dollar “Batman” franchise has shown that separate formats can collaborate. Newest, “The Dark Knight” had entire sequences filmed in IMAX and in some venues the entire movie was projected in IMAX.
“If IMAX can do it, why not other ventures?” says PSE Producer Ryan Freel. “’Grand Theft Auto’ brought hundreds of millions of dollars in, let’s take that audience, bring them into our world and let them play here too.”
“Ultimately the goal is universal branding.” PSE Prexy continues, “We start with the movie’s story and then allow our audience to explore that world outside of the story. Let gamers play their favorite characters in other storylines. Let them adventure outside the initial plot.”
The idea doesn’t end there. After WB’s IMAX path, PSE plans to allow game designers to produce segments of the movie as a videogame. These sequences would be shown both in the theatrical film, as well as the accompanying video games.
“The concern is the status of current resolution -- is it good enough for the silver screen?” Right now Marvel Entertainment is testing the same concerns as they enter pre-production on the sequel to blockbuster “Iron Man.”
Monday, October 20, 2008
Picture Show Entertainment is in negotiations to collaborate with vid game producers to create tie-ins and multi-purpose content.
Warner Bros billion dollar “Batman” franchise has shown that separate formats can collaborate. Newest, “The Dark Knight” had entire sequences filmed in IMAX and in some venues the entire movie was projected in IMAX.
“If IMAX can do it, why not other ventures?” says PSE Producer Ryan Freel. “’Grand Theft Auto’ brought hundreds of millions of dollars in, let’s take that audience, bring them into our world and let them play here too.”
“Ultimately the goal is universal branding.” PSE Prexy continues, “We start with the movie’s story and then allow our audience to explore that world outside of the story. Let gamers play their favorite characters in other storylines. Let them adventure outside the initial plot.”
The idea doesn’t end there. After WB’s IMAX path, PSE plans to allow game designers to produce segments of the movie as a videogame. These sequences would be shown both in the theatrical film, as well as the accompanying video games.
“The concern is the status of current resolution -- is it good enough for the silver screen?” Right now Marvel Entertainment is testing the same concerns as they enter pre-production on the sequel to blockbuster “Iron Man.”
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